Fair Trade Tourism is one of Africa's leading non-profit organisations dedicated to using tourism to create better places to live, work and visit. It's a way of doing business that adapts the 'conventional' tourism business model - which is often extractive and burdensome for the destination - to one that ensures that the people who contribute their land, resources, labour and knowledge to tourism are the ones who reap the benefits, and that the natural environment on which it all depends is treated with respect in pursuit of more resilient destinations.
Doing tourism the Fair Trade and responsible way is good for your business and your guests, as well as your team, surrounding community, and the natural environment in which you operate (and on which every tourism business depends).
And it's not as hard as you might think. It requires two critical elements for success: dedication to doing business differently, and a passion for seeing how much good can be achieved along the way. If you see the potential for this kind of tourism, we look forward to supporting your business as you progress along the journey.
Before getting started, please read through the membership eligibility information under "Membership". If you are eligible, go ahead and Register your business. There is no better time to get started than now!
For a quick overview of how the platform works, you are welcome to watch the intro video below: