Technical support & tourism certification across Africa

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Since inception, Fair Trade Tourism's vision for, and support of, the tourism sector has been guided by six principles:

fair share

all participants involved in a tourism activity should get their fair share of the income, in direct proportion to their contribution to the activity

fair say 

all participants involved in a tourism activity should have the right and opportunity to participate in decisions that concern them


both host and visitor should have respect for human rights, culture and environment; this includes

  • safe working conditions and practices
  • protection of young workers?
  • promoting gender equality
  • understanding and tolerance of socio-cultural norms
  • reducing consumption of water and energy, as well as reducing, reusing and recycling waste
  • conservation of biodiversity and natural resources
  • HIV/AIDS awareness


services delivered to tourists should be reliable and consistent; basic safety and security for both host and visitor should be ensured


tourism businesses should establish mechanisms of accountability; these include

  • ownership of tourism businesses must be clearly defined
  • employees and other participants should be able to access information that concerns them
  • sharing of profits, benefits and losses must be transparent


the tourism businesses should strive to be sustainable; this includes

  • increased knowledge through capacity-building
  • improved use of available resources through networking and partnerships
  • economic viability through responsible use of resources
  • reduction of leakage through local purchasing and employment
  • support to historically disadvantaged entrepreneurs
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